منابع مشابه
Sponsorship ambushing in sport
Ambushing occurs when a company that has no formal rights as an official sponsor, associates its own brand with a sport event with the intention of communicating the false impression that it is a sponsor. The article identifies and discusses seven potential ambush opportunities. The extent to which ambushing is effective is reviewed. Official sponsors receive little legal protection from ambush...
متن کاملSport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
The purpose in this study was to understanding the relationship among the attitude, behavior loyalty, sponsorship awareness, attitude toward the sponsor and purchase intension of the both actual sponsor for the team Sport Lisboa e Befica (SLB) in Portuguese soccer league. Data were collected by fan of the soccer team. The data was used conform factor analysis (CFA) to testing the significant of...
متن کاملGambling on sport sponsorship: a conceptual framework for research and regulatory review
Commercial gambling providers (CGPs) have recently intensified the promotion of their products and services through sport sponsorship. Consequently, gambling products and services now gain substantial exposure to large audiences via media broadcasts of sport. Due to the mainstream appeal of some sports, television audiences and fan-bases can include youth, at-risk and problem gamblers, who may ...
متن کاملPotential negative outcomes from sponsorship for a sport property
Sponsorship funding has become a staple source of revenues for many sport events, but there are two types of potentially negative outcomes for properties that may be associated with it: operational risk and reputational risk. Operational risk occurs when sponsors insist on changing the rules or format of the event, or when they exercise undue influence on its content, timing, location or partic...
متن کاملIdentifying and prioritizing barriers to sponsorship of private companies of sport of champions
The aim of this study was to identify and prioritize barriers to sponsorship of private sponsorship of sport of champions in Kerman province. The research method was survey and Based on applied objective. The statistical population included top managers of private firms in Kerman province (N =150) Which 108 companies were selected with simple random sampling. The required data were collected by...
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ژورنال
عنوان ژورنال: Japanese Journal of Sport Management
سال: 2011
ISSN: 2185-0313,1884-0094
DOI: 10.5225/jjsm.2011-003